A Look into Boeing’s Corporate Sponsorship
Evaluation Criteria
There are six general criteria developed by Boeing in evaluating sponsorship proposals. These measures ensure that the benefit garnered is for both parties - sponsor and sponsee.
Sponsorship proposals are subject to evaluation based on the following:
* The tangible benefits involved if a partnership is pursued.
* The longevity the proposal offers if a partnership between the organization and Boeing is established.
* The capability of the proposal to target necessary audiences and build the right kind of relationships.
* How Boeing will be exposed through such a sponsorship - will it be a positive venture, will it bring in more customers and good feedback, etc.
* What kind of additional resource is the proposal going to generate.
* Will a long term relationship prove to be sustainable and overall beneficial to both parties?
There are specific ineligible activities that Boeing has no interest of pursuit. Some of these activities are mentioned below:
* Little leagues and other local sports organizations
* Charities that hold fundraising events
* Individual or family sponsorship requests
* Daredevil stunts and sports
* Events that do not have any Boeing facility, product or technology
* Religious activities
* Sponsoring travel expenses
