Website Traffic vs. Marketing… Which comes first?
Since I was working on the Web marketing business for the past few years, I really cut this in the music industry. When I was working as a promoter for a small independent band our resources were extremely limited. Perhaps we had a big local following; we were unable to have it out on the Portland music scene. Our internet marketing started on MySpace where most small bonds start. Although a lot of people is unconvinced, and it is wonderful how effective a tool is to connect you with our fans, but the problem is that it doesn’t go beyond that. Web marketing comes in useful where there is a great way to get people who already know you to come out to your shows but there is a good way to gain fans.
A Word-of-mouth campaign is one of my favorite techniques in Web marketing at that time. Even though a lot of people look down on it, but many secretly do it anyway. You can really get people to check out your bands by posting on bulletins, placing ads on Craigslist, getting colleagues to link to your band’s website, and generally creating enough buzz around your local music scene. Even if this can be a very complicated process for a professional Web marketer, in the Independent music scene, it is relatively easy. As far as the internet goes, the fact is many bands engage niches that haven’t fully capitalized on. Getting high ranking for searches related to your local music scene is easier than you might think.
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